中医功能性保健品产业发展现状与监管对策研究

中图分类号：TS218 文献标志码：A 文章编号：1674-0270（2025）34-0167-03

Research on the Current Development Status and Regulatory Countermeasures of the Traditional Chinese Medicine Functional Health Products Industry

CAI Zhushan (Wuwei Vocational and Technical College,Wuwei 733ooo, China)

Abstract: Underthedualdrives of the "Healthy China"strategyand consumption upgrading,the functional health food industry in China is experiencing rapid growth.However,there are some outstanding problems in industrialdevelopment: alagging legalandregulatorysystem leadingto fragmentedsupervision,low industryentrybarrierscausingsmall-scale enterprises,severe product homogeneity,and frequent false advertising.Additionally,consumers have misconceptions about the products and lack trust in them. Based on these issues,this paper proposes regulatory countermeasures fromthree aspects (government,enterprises,and society)as follows: improving thelegal system and qualitystandards, establishing a multi-departmental collaborative regulatory mechanism; strengthening corporate primary responsibility and quality control throughout the entire suply chain;and improving consumer education systems and public opinion supervision mechanisms.The aim is to promote the healthy development of China’s functional health food industry towards standardization,branding,andhighquality,providing industrialsupportfortheconstructionof "Healthy China". Key Words: functional health food; industry development; regulatory countermeasures; health industry

1功能性健康食品的概念界定与产业发展理论基础

1.1功能性健康食品的概念与属性辨析

依据《食品安全法》《保健食品管理办法》相关规定，功能性健康食品是指经科学验证，具有特定保健功能、能调节人体机能而不以治疗疾病为目的的食品类别。（剩余4110字）