校企协同视角下高职零售管理培训生“双导师”团队建设实践研究

中图分类号：G451 文献标识码：A DOI：10.16400/j.cnki.kjdk.2026.7.030

Research on the Practice ofBuilding a "Dual-Tutor" Team for Retail Management Trainees in Vocational Colleges from the Perspective of School Enterprise Collaboration

DENG Yiping

（Hunan Open University， Changsha， Hunan ）

AbstractDriven by the dual forces of digital transformationand consumption upgrading，the retail industry has an increasingly urgent demand for compound management talents. As a keycarrier connecting the talent supply between schools and enterprises，the higher vocational management trainee program directly afects the talent reserve and sustainable development of retail enterprises.Based on the post characteristicsof the retail industryand the laws of highervocatioal talentculiationndsupportedbyehool-nterprisecolaborationtory，tispapersatically analyzes thecurrnt practical dilemmas in the construction of the "dual-tutor" team for higher vocational retail management trainees.From four dimensions： selection mechanism，collaboration mode，training path and guarantee system，it exploresapracticalplanfortheconstructionofthe"dual-tutor"team withretailindustrycharacteristics，aiming to provide practicalreferenceforthe in-depth cooperationbetweenhigher vocationalcoleges andretailenterprises and the improvement of the training quality of management trainees.

Keywordsschool-enterprisecollaboration; highervocational management trainees;dual-tutor team; retail enterprises

随着新零售业态的快速迭代，连锁超市、便利店、美妆连锁、生鲜电商等零售企业纷纷加速数字化转型，从传统“商品销售”向“场景服务 + 数字化运营”升级，对管理人才的需求呈现“复合型、实操型、成长型”特征。（剩余4402字）