计划行为理论视角下泰国中文教师对TwinkI网站辅助文化教学接受度的研究

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中图分类号：G451 文献标识码：A DOI：10.16400/j.cnki.kjdk.2026.7.025

Research on the Acceptance of Twinkl Website Assisted Cultural Teaching by Thai Chinese Teachers from the Perspective of Planned Behavior Theory

JIANG Tao

（RangsitUniversity，Pathum Thani，Thailand）

AbstractWith the growinguse of information technology in teaching Chinese tospeakers of other languages，this study，basedontheTheoryofPlanedBehavior（TPB），examines Chineseteachers'acceptanceofTwinklforcultural teaching in Thailand.Resultsshowthat atitude，subjective norm，and perceivedbehavioral control significantlyand positively influence behavioral intention，with subjective norm being themost influential.The study provides theoretical and practical insights into technology-enhanced cultural teaching.

Keywords theory of planned behavior; cultural teaching;Twinkl; acceptance

1研究背景

习近平总书记指出：“要更好推动中华文化走出去，以文载道、以文传声、以文化人，向世界阐释推介更多具有中国特色、体现中国精神、蕴藏中国智慧的优秀文化。（剩余6123字）