新商科背景下高职工商管理专业数智化转型探索

中图分类号：G712

文献标识码：A DOI：10.16400/j.cnki.kjdk.2026.7.022

Exploration of the Digital Transformation of Business Administration Major in Higher Vocational Education under the Background of New Business Administration

SHI Guangming， LI Shanshan （Xuchang Electrical Vocational College， Xuchang， Henan ）

AbstractThearticle is guided bythe development needs of new business，analyzing thecore characteristics of new businessand the practical significanceof professonal digital transformation.It focuses on the existing problems in profesional trasformation，suchas vague talent traininggoals，laggingcurriculumsystem， insufficientdigital liteacyof teaching staff， weak practical teaching conditions，，and imperfectquality aurance mechanisms.Finally，atargeted transformationpath is proposed from five dimensions： restructuring talent training goals，optimizing professionalcurriclum system，strengthening teacher team construction， innovating practical teaching models，and improving qualityasurance mechanisms，providing theoretical and practical references forthe digitaltransformation of business management majors. Keywordsnew business; higher vocational business administration; digital-intelligent transformation

大数据、人工智能等数字技术的突破性发展，正重塑全球商业生态，新商科应运而生并成为商科教育改革的核心方向。（剩余4597字）