试论网络“热梗”词在思政教育工作中的运用

中图分类号：D64；G122；G206.3

DOI:10.12339/j.issn.1673-8578.2026.01.025

On the Application of Internet “Hot Memes” in Ideological and Political Education Work//CHAI Lu

Abstract: With the rapid development of network technology, people have undergone earth shaking changes in accessing information, entertainment and leisure, as well as clothing, food, housing, and transportation. The emergence and dissemination of internet memes not only enhance the interactivity among social media platform users, but also affect social life and ideological public opinion to some extent. Based on this, this article focuses on the research content of “city not city” network “hot memes” and explores the strategies for the ideological and political use of network “hot memes”.

Keywords: “city not city”; ideological and political education; hot internet memes

0 引言

“city 不 city”是2024年的网络“热梗”之一，可直译为“城市不城市”，经过本土化、生活化转化，即“洋气不洋气”，是外国博主用于描述中国城市的短语。（剩余4329字）