交际翻译理论视角下金沙遗址外宣翻译研究

中图分类号:H059

DOI:10.12339/j.issn.1673-8578.2026.01.011

Study on the Translation of International Publicity of Jinsha Site from the Perspective of Communicative Translation Theory//LIANG Yu, LOU Shilin

Abstract: Jinsha Site Museum is an important place to show the history, culture and art of a region, a ethnicity or a country, and its exhibition content contains rich cultural connotations. International publicity translation can accurately and vividly convey these messages to international audiences, promote the exchange and understanding between different cultures, and promote the in-depth development of cultural studies. Based on Newmark's communicative translation theory, this paper analyzes the functions and characteristics of the translated texts of tourism publicity in Chengdu Jinsha Museum, and discusses how to use transliteration, omission, addition. The aim is to improve the translation quality of museum publicity texts, attract more foreigners to visit China, enhance the travel experience in China, and let China culture go abroad.

Keywords: translation principles; museum publicity; communicative translation theory; Chengdu Jinsha Museum

随着我国经济发展和民众生活水平的提高,国内旅游市场日益壮大。（剩余3991字）