动态顺应视角下的 跨境电商外语直播语用身份建构研究

  • 打印
  • 收藏
收藏成功
微博 QQ空间 微信

中图分类号：H030；F713.36

DOI:10.12339/j.issn.1673-8578.2026.01.016

Study on the Construction of Pragmatic Identity in Cross-Border E-Commerce Foreign Language Live Streaming from a Dynamic Adaptive Perspective//ZENG Qian

Abstract: This study examines how pragmatic identity construction enhances communication in cross-border e-commerce livestreaming. Grounded in dynamic adaptation theory, which highlights the interplay between dynamicity and adaptability, offering a systematic approach to identity management in livestream commerce.

Keywords: cross-border e-commerce; livestreaming; pragmatic identity construction; dynamicity; adaptability

0 引言

随着全球化和数字化的快速发展,跨境电商已成为全球贸易的重要组成部分。（剩余4646字）

试读结束

目录
monitor