互联网背景下高校图书馆学术资源开放获取推广方法研究

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中图分类号：G258 文献标识码：A文章编号：1672-3791（2026）04-0238-03

Research on the Promotion Methods of Open Access to Academic Resources in University Libraries Under the Internet Background

YANG Jinghong

JinzhongVocational and Technical College，Jinzhong，Shanxi Province， O3O6oo China

Abstract：The ofline promotion of Open Access（OA）resources in university libraries，only attracts aportion of teachers and students，resulting inlow promotion effciency.Therefore，this paper studies the OA promotion methods of academic resources inuniversity librariesunderthe Internet background.It establishes screening criteria and standards，and builds aunifiedand eficient OA resource integration platform.Based on the sources and mechanisms of motivation for open access promotion，itconstructs the driving factors for promotion. It establishes an“online+ ofline” promotion model based on driving factors，builds user profiles，and provides personalized promotion services on the OA resource integration platform.The experimental results show that after applying the promotion method，themonthly download frequencyOAresourceis higherand thegrowth rate increases，with theinteraction rate rising from 45% to 87% . This method is worth promoting and learning from in the future.

Keywords： Internet; Academic resources;University library; Open access

互联网技术的发展为学术资源的共享与传播开辟了全新路径。（剩余3149字）