基于积分段位晋级机制的电子商务课程游戏化评价体系重构

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中图分类号：G42；TP393.092 文献标志码：B 文章编码：1672-7274（2026）01-0217-03

Reconstruction of Gamification Evaluation System for E-commerce Course： based on thePromotion Mechanism ofPointRank

CHEN Sujun （WuchangInstitute of Technology，Wuhan 43oo65，China）

Abstract： This paper proposes an intelligent evaluation system that integrates gamification promotion mechanism and multimodal data collction in the context of digital transformation.By introducing an online gaming ranking system，the five major modules of online video learning，clasroom interaction，and team collaborationare reconstructed intoa digital scoring system，and classroombehaviordata colectionand analysis areachieved through the useof data analysis tools.The system relies onan informationplatform to integrate the fullprocess evaluationof pre class preview，in class participation，and postclass practice，forminga three-dimensional evaluation framework coveringknowledge acquisition，abilitydevelopment，and literacycultivation.Practice has shown thatthissystem significantly improves students'classroom participation，team collaboration compliance rate，and the quality of practical task completion through visualized promotion paths and competitive incentive mechanisms， providing a replicable inovative paradigm for the evaluation reform of management courses in the digital economy era.

Keywords： digital transformation; gamification reform; multidimensional evaluation; e-commerce course

在数字化转型背景下，电子商务课程评价体系的结构性缺陷日益凸显，构建科学化的评价体系已迫在眉睫。（剩余4838字）