人工智能在广播电视工程中的应用与创新

中图分类号：TN948.1；TP18 文献标志码：B 文章编码：1672-7274（2026）01-0109-03

Application and Innovation of Artificial Intelligence in Broadcasting and Television Engineering

XIANG Cheng （Ma'anshanRadioand TelevisionStation，Ma'anshan243ooo，China）

Abstract：Inthecurrent eraofrapid technological iteration，artificial inteligence isacoredriver，deeply promoting comprehensive innovation in the field of broadcasting and television engineering.This article focuses on theapplication of artificial inteligence in broadcasting and television engineering，and systematically outlines its application models and practicalpaths inkeybusinessprocesses such as content creation，program production processes，and inteligentrecommendation systems.Research hasshown thatthe widespread appicationofartificial intelligencehas significantly improved theoperational efciencyand content qualityofbroadcastingand television engineering， providing audiences with personalized and intelligent audiovisual experiences that go beyond tradition and are highly adapted to individual needs.

Keywords： artificial intelligence;broadcasting and television engineering;content creation; intelligent recommendation; technological innovation

人工智能技术在广播电视工程中的应用现状

1.1内容创作和生成

在数字化时代的今天，人工智能技术正在广播电视工程内容创作和生成领域中扮演着越来越重要的角色，人工智能生成内容（AIGC）利用深度学习技术，通过对大量的文本、图像、音频和视频数据进行深入的分析和学习，以掌握其创作的逻辑和风格，由此模拟出人的创作过程并自动产生原创内容，大大提高内容生产和创意的效率。（剩余4590字）