新媒体赋能体育教学培育传媒院校学生中华体育精神的路径研究

【中图分类号】G807.4 【文献标识码】A 【文章编号】2095-2813（2026）01-0154-04

Research on the Paths of Empowering Physical Education Teaching with New Media to Cultivate the Spirit of Chinese Sports Among Students in Media Colleges

SUN Fan

Communication University of China，Nanjing，Nanjing，Jiangsu Province， China [Abstract] This article explores the value and significance of new media empowering physical education teaching in cultivating the Chinese sports spirit among media colege students，analyzes the existing practical problems，and proposes coresponding reform paths. In the context of the new media era， by integrating new media technology into physical education courses for collegestudents，innovating teaching content and enhancing the practical training for media majors， the aim is to enhance students' value recognition，promote their behavior transformation，and deepen their sense of profesional mission andresponsibility.However，incurrent practice，thereare stillpractical problems such as low compatibility between physical education teaching content and majors，shallow level of technical application，an incomplete evaluation system，anda lack of colaborative mechansms.In this regard， the article proposes to expand the content of physical education teaching，strengthen the depth of new media application，establish a process evaluation system，improve the school'scollborative mechanism，and provide theoretical references and practical paths for cultivating new era media talents who posssboth professional abilities and inherit the spirit ofChinese sports.

[Keywords] New media empowerment; Physical education teaching; Media collges; Chinese sports spirit

2020年教育部印发《高等学校课程思政建设指导纲要》，明确指出全面推进课程思政建设，就是要寓价值观引导于知识传授和能力培养之中，帮助学生塑造正确的世界观、人生观、价值观，这是人才培养的应有之义，更是必备内容1；体育类课程要树立健康第一的教育理念，注重爱国主义教育和传统文化教育，培养学生顽强拼搏、奋斗有我的信念，激发学生提升全民族身体素质的责任感[1]。（剩余6386字）