融媒体时代民族传统体育文化传播的意蕴、困境及对策研究

【中图分类号】G80-05 【文献标识码】A 【文章编号】2095-2813（2026）01-0088-03

Research on the Implication，Dilemma and Countermeasures of the Communication of Traditional National Sports Culture in the Eraof Media Integration

SONG Heng Police Training Department of China Criminal Investigation Police UniversityofChina，Shenyang， Liaoning Province， China

[Abstract] This paper analyzes the era implication，realistic dilemma and development countermeasures of the communicationof traditional national sports cultureinthe eraof media integration.The purpose is toprovide theoretical basis and practical reference for the inheritance，development and communication of traditionalnational sports culture inthe newera.Theresearchholds thatthe era implicationof thecommunicationof traditionalnational sports culture in the era of media integration mainly includes reconstructing cultural identityand improving communication eficiency; Its existing dilemma is embodied inthefragmentationofcontent expresion，theabsenceof profesionalcollaboration ofcommunication subjects，the lack of homogenization ofcommunication methodsandaudience stickiness，and the relative lag of institutional support mechanisms. Based on this，the following development countermeasures are put forward： It adheres to content orientationand deepens the interpretation of traditional national sports culture;It optimizes the structure of communication subject，and builds a multi-collborative mechanism; It inovates communication methods to enhance the audience's sense of participation; It improves the system guarantee and builds a long-term communication mechanism.

[Keywords]Media integration;Traditional national sports culture;Communication; Cultural identity; Communication mechanism

在现代社会文化结构持续分化、生活方式快速变迁的背景下，民族传统体育文化赖以存续和传承的社会基础已发生显著改变，使其在传播与发展过程中面临被边缘化的现实风险。（剩余4222字）