广东省体育文旅协同发展影响因素、发展模式与路径研究

——以第十五届全运会为例

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【中图分类号】G80-05 【文献标识码】A【文章编号】2095-2813（2026）01-0076-04

Research on Influencing Factors，Development Models，and Pathways for the Coordinated Development of Sports， Culture， and Tourism in Guangdong Province 一Taking the 15th National Games as an Example

ZHU Kaohong LIU Huanjin2* 1.School of Artand Design，Shantou Polytechnic，Shantou， Guangdong Province，515o78 China;2.Luhe Vocational Technical School， Shanwei， Guangdong Province， 5167O0 China

[Abstract] The joint hosting of the 15th National Games by the Guangdong-Hong Kong-Macao Greater Bay Area providesaunique practical scenario fortheresearch of coordinatedregional development in sports，culture，and tourism. This paper systematically explores the influencing factors，development models，and implementation pathways of sports， culture，and tourism integration in Guangdong Provinceunder the backdropof the15th National Games，employing methodssuch as literature analysis，logical deduction，and case analysis.The research reveals that policycoordination， market demand，resource endowment，and technological inovationconstitute the four keydimensions affecting sports， culture，and tourism integration.Based on these findings，three development models have been extracted：regional coordination type，industrial integration type，and brand leadershiptype.Targeted implementation pathways are further suggested acro four dimensions： institutional innovation，spatial layout，technologicalempowerment，andcultural enhancement，aiming to promote the development of Guangdong's sports industry.

[KeyWords] Sports， culture，and tourism; Coordinated development; Influencing factors; Development pathway

体育文旅深度融合是体育、文化、旅游事业与产业协同发展的内在要求，是社会发展的必然趋势，也是国家的重要政策导向[]。（剩余5992字）