高职院校推进运动项目文化育人品牌建设的路径研究

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【中图分类号】G807.4 【文献标识码】A【文章编号】2095-2813(2025)35-0186-04

Research on the Paths of Promoting the Construction of Sports Projects Culture Education Brand in Higher Vocational Colleges

LI Jiaxin Taiyuan CityVocational College,Taiyuan, ShanxiProvince,O3oooo China [Abstract] Against thebackdropofhigh-quality higher vocational colleges development in the new era,physical education has been imbued with new connotations and misions.The construction of sports project cultural education brands isanimportant carrier for exertingthe functionofsports cultural education.Onthebasis ofexplaining the core conotationof sports project cultural education and its special value to higher vocational colleges,this article deeply analyzesthecurrent practical challenges faced byhigher vocational coleges inthis domain,includingcognitive biases, weak guarantees,system deficiencies,nd insuicientintegration,andproposesinnovativeideas tobuildatop-level navigation system for brand construction; It integrates resources and builds the power core for brand building and operation; Itactivates the mainbodyand builds thecore engine forbrand constructionandoperation; Itoptimizes evaluation,builds a circular power system for brand construction and operation,and other improvement paths aim to provide theoretical reference for vocational colleges to transform sports and cultural resources into high-quality educational brands,enhance students'physicalfitnessand profesionalqualies,and cultivatecomposite talents that meet social needs.

[Keywords] Higher vocational colleges; Sports project culture; Cultural education; Brand construction

在国家大力发展职业教育、深化“三全育人"综合改革的时代背景下，高职院校体育文化育人成为落实立德树人根本任务的关键课题。（剩余6314字）