国家级体育非物质文化遗产青州花键的创新发展研究

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【中图分类号】G899 【文献标识码】A 【文章编号】2095-2813（2025）35-0106-04

Research on the Innovative Development of Qingzhou Shuttlecock， a National-Level Sports Intangible Cultural Heritage

TIAN Junru ZHAO Lufeng ZHONG Huiyan*

School ofPhysical Education，Weifang University，Weifang， Shandong Province，261o61 China [Abstract] Using methodssuchasfield investigationandlogicalanalysis，thisresearch explores the valueandchallenges ofthe innovative development of the Qingzhou shutlecock and proposes developmental pathways.The innovative development of the Qingzhou shuttlecock holds significant value in inheriting and preserving traditional culture， enhancing national cohesion and promoting community construction，fostering the growth of cultural industries， promoting patriotic spirit，andfacilitating international friendlycooperation.However，theQingzhoushutlecock faces challenges inudingasortageofinheitors，miteddsemination，lowindustrializationlevel，andinsufientpolicy and financial support. Innovation and development of Qingzhou shutlecock can be promoted through product innovation，digital empowerment，sceneintegration，campus promotion，and industry extension，which canstimulate the vitality of inheritance.

[Keywords] Shuttlecock; Digital empowerment; Industrialization development; Innovation development

习近平总书记在2023年文化传承发展座谈会上特别指出，在新的起点上继续推动文化繁荣、建设文化强国、建设中华民族现代文明，是新时代新的文化使命[1。（剩余5748字）