湖南省体育产业与中医药产业协同发展研究

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【中图分类号】G812.7 【文献标识码】A 【文章编号】2095-2813（2025）35-0098-05

Study on the Synergistic Development the Industry Traditional Industry in

LIU Dan GU Lei WEN Hailin

， University ，， ， [Abstract]To effectively promote the synergistic development the sports industry the traditional medicine （TCM） industry in ，this study analyzes the current development status the two industries summarizes the practical challenges faced bythe two industries in the process synergistic development.These chalenges inudedifutiesininustrialintegation，aneedtoancecltualrecogion，insuntteolgical innovationpressional talent shortages，as wellasthehighcomplexity market expansion.These isues constrain the effctiveness synergistic development between the two major industries.Based on this analysis，targeted optimization pathways are proposed， including： It establishes cross-domain collboration platforms to promote synergistic development industrial chains; It increases publicity eforts to enhance public awareness， exping talent cultivation channels;Itfostersregionaladvantageous industriesbuildsdistinctive sportsmedical productbrs. These measures aim to efectively promote the sustainability synergistic development between the sports industry the TCM health industry in ， thereby enhancing their competitiveness in the market.

[Keywords] ; industry;Traditional medicine industry; Synergistic development

近年来，国务院及国家多个部委陆续发布文件，着重强调推动体育产业与健康产业的融合发展。（剩余7527字）