新业态背景下县域食品流通监管困境突破与多元共治模式构建

——基于HY县市场监管实践

关键词：新业态；县域食品流通；市场监管；多元共治；HY县

中图分类号：TS207.3 文献标志码：A 文章编号：1674-0270（2026）01-0013-04

DOl： 10.16043/j.cnki.cfs.2026.01.004

Breakthrough of County-Level Food Circulation Supervision Dilemma and Construction of Multi-stakeholder Governance Model Under the New Business Environment： Based on the Practice of Market Supervision in HY County

LIU Shuzhen （Hengyang County Market Supervision and Administration Bureau， Hengyang 4212Oo， China）

Abstract：The deep penetration of the digital economy into county-level markets has given rise to innovative food circulation models such as community group buying and live-streaming commerce，fundamentally reshaping traditional food safetyrisk landscapes inrural areas.Asatypical inlandagriculturalcounty，HYCountyfaces practical challnges including theconcealment of regulatorytargets，outdated enforcement methods，and weakened grassrotslaw enforcement capabilities while benefiting from these new business models.The traditional one-dimensional administrative control model has proven inadequate in addressing risks associated with decentralized and highly mobile online food transactions.Thetheories of multi-center governance andrisk society provide academic supportfor resolving this issue. Establishing a multi-stakeholder governance model featuring governmentleadership，corporate self-regulation，industry self-discipline，and social supervision has become an inevitable choice to enhance food safety governance efciency in countyareas.Bybuildingbigdataregulatoryplatforms toempowertechnologicalcapabilities，strengthening professional development of grassroots law enforcement teams，refining regulatory normsadapted to local conditions，and cultivating a collaborative fod safety governance culture in rural areas，wecan efectively overcome existing regulatory chalenges and establish a robust protective barrier for food circulation safety in county regions.

Key Words： new business models;county-level food circulation; market supervision; multi-stakeholder governance; HY County

伴随移动互联网技术在农村地区的普及与乡村振兴战略的纵深推进，县域食品流通体系正经历前所未有的数字化变革。（剩余5332字）