融媒体中心融合发展的成效经验、存在的问题与对策研究

——以包头市为例

中图分类号：G206

文献标识码: A

文章编号:2095-6916(2026)10-0013-04

On the Achievements, Challenges, and Countermeasures of Integrated Development in Converged Media Centers

—A Case Study of Baotou City

Wuritumulin

(New Media Department II, Baotou Converged Media Center, Baotou )

Abstract: This paper takes Baotou Converged Media Center as its research object, examining the achievements, challenges, and countermeasures of its integrated development. In recent years, the Baotou Converged Media Center, through the deep integration of newspaper and broadcast media, has established a workflow characterized by “one-time collection, multi-format generation, and omnimedia dissemination”, enabling collaborative reporting. It has also leveraged new media to feed back into traditional media, expanding its influence through content redevelopment, and built a multimedia matrix to reach diverse audiences. However, challenges remain, including a shortage of original new media content, weak innovation capacity, a lack of talent pool, and insufficient professionalization. Therefore, it is recommended to enhance original content productivity, strengthen the talent team development, uphold “innovation awareness” and “problem-oriented approach”, and constantly adjust strategies in practice. By doing so, the Center can seize the initiative in public opinion guidance and provide solid public opinion support and information services for Baotou’s high-quality development.

Keywords: media convergence; practical exploration; problems and countermeasures; converged media center

在数字化浪潮席卷全球的当下,媒体行业正经历从“渠道变革”到“生态重构”的深度转型。（剩余6003字）