高校实践育人品牌化建设探索

摘 要 实践育人是高校育人工作的重要形式，品牌化建设是高校实践育人发展的重要趋势。文章明确了高校实践育人品牌化建设的重要意义，分析了高校实践育人品牌化建设存在的主要问题，提出高校实践育人品牌化建设策略，指出品牌化建设是高校实践育人项目化、精品化发展的重要路径，对高校实践育人的有效开展意义重大。

关键词 实践育人；品牌化；意义

中图分类号：G642                             文献标识码：A     DOI：10.16400/j.cnki.kjdk.2025.02.024

Exploration of the Branded Construction of Practical Education in Universities

CHEN Weihua

（Hunan Urban Construction College， Xiangtan， Hunan 411104）

Abstract Practical education is an important form of education in universities， and brand building is an important trend in the development of practical education in universities. The article clarifies the important significance of branding the construction of practical education in universities， analyzes the main problems in branding the construction of practical education in universities， proposes strategies for branding the construction of practical education in universities， and points out that branding construction is an important path for the project-based and high-quality development of practical education in universities， which is of great significance for the effective implementation of practical education in universities.

Keywords practical education; branding; significance

“品牌”一词，通常指商业领域，消费者对产品的认知程度，既是产品的无形资产，也是产品的识别系统。（剩余4485字）