文创设计赋能北方稻米品牌提升及大学生创业案例研究

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中图分类号：TB472文献标志码：A

文章编号：1673-6737（2026）01-0174-05

Abstract：Traditional methodslackin-depthexplorationandinnovativeexpresionofbrandculturalconnotations，resulting inlowwilingness topaydesignpremiumsandlowmemorydepthofbrandcultural symbolsinculturalandcreative design.Therefore，design cultural and creative design empowers northern rice brands to enhance their methods.Byusing a bidirectionalencodertorepresentsymbolsextractedfromtheNorthernRiceCulturedatathroughatransformer，aresidual networkof5Olayersandacrossmodalatentionmodel，aNorthernRiceCulturesymbollibraryisconstructed.Basedon theNorthernRiceCultureSymbolLibrary，useastabledifusionmodeltogeneratehigh-qualityNorthernRicebrand culturalandcreativedesignpatterns.Optimizetheculturaland creativedesignofthegeneratedpaternstoensure that theyconform tothebrand tone.Theresultsofthecasestudyoncollgestudents'entrepreneurshipindicatethat design methodscancreateculturally meaningfulandimpresiveculturalandcreativedesigns，empowering theenhancementof northernricebrands.Thebrandculturesymbolmemorydepthscoreof thedesignmethodis4or5points，indicating that thesymbolsintheculturalandcreativedesignof thedesignmethod havestrongrecognition，and consumerscanquickly establish theconection betweenthebrandandculture.Thewillngnesscorefordesignpremiumpaymentinthedesign methodis4or5points，indicatingthattheculturalandcreativedesignofthedesignmethodsignificantlyenhancesthe emotionalvalueoftheproduct，andthebrandhassucessfullyupgradedfroma"functionalproduct"toa "cultural experience product".

KeyWords：Culturalandcreativedesign；Northernricebrand;Northemriceculturesymbollibrary；Brandenhancement College student entrepreneurship cases

对于农产品，在当下社会，消费者早已不再局限于其食用功能，而是更加注重其背后的文化内涵与品牌价值。（剩余5900字）