新型劳动时间控制与带货主播劳动过程研究

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中图分类号：C976.1 文献标识码：A 文章编号：1004-0714（2026）02-0157-04

Research on New Forms of Labor Time Control and the Labor Process of Live-Streaming Shoppers

YUShuning，CHENGHuawei （JilinAgriculturalUniversity，l3oll8，Changchun，Jilin，China）

Abstract：Throughout history，time hasalways beena significant influencing factor in sociological research on thelabor process.This paper presentsa field study onthelabor process oflive-streaming product endorsers.The research reveals that thelive-streaming product endorsement industry has established anew timeorder thatisoriented towardstrafficandmutuallyconstructedwith socialtime.Timewithintheindustryissequentiall.Underthenewtimecontrol，thereareunreasonablephenomenaintheworking hoursof productendorsers，and the boundaries between working hoursand personal time have becomeblurred，making them "workers onstandby around the clock".Dueto the inability toaccurately calculate working hours，product endorsers are in an unstable labor relationship，with significantly increased employment and unemployment risksandalackoflabor protection.Therootcauseliesinthefactthatthenewtimeorderisafalseappearanceoffreedomcreatedbycapital.Inreality，itisamorecovert meanstodeepenthecontroloverlaborers. The platform shifts labor costs onto the laborers，and the fundamental logic of capital‘s profit-makinghas not changed.Product endorsers trade their personal time for the freedom of flexible work.

Keywords：Platform Economy;Time Onder;Labor Control;Traffic

一、提出问题

随着物联网、大数据技术的发展，我国平台经济彰显出巨大活力，以数字产业及其衍生的数字服务行业人员为主导，衍生出了大量非正规就业群体，带货主播就是其中之一 年直播电商行业发展趋势观察》报告显示：2024年1月至11月，全国直播电商零售额达4.3万亿元，其增长势头为电商行业贡献了 80% 的增量。（剩余6540字）