深圳体育赛事语言服务观察

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中图分类号：H1；G808.2 文献标识码：A 文章编号：1004-0714（2026）02-0108-04

Observationson Language Services forSports EventsinShenzhen

HUMingxiao

（Centerfrodecst

Abstract：This study examines thelanguage service models for sports events in Shenzhen，analyzing their rolesininformationdissemination，international connectivity，linguisticlandscapeconstruction，andmultimodalcollaboration.Utilizing event data from the Shenzhen Municipal Administration of Culture，Radio， Television，Tourism，and Sports，combinedwith case studies，theresearch employs field investigations，mediacontent analysis，and questionnaire surveys toevaluatethe functions oflanguage services，modalityadaptation，and cross-cultural communication strategies.Shenzhen’s language services for sports eventsexhibitfeatures including"full media coverage，scenario-based empowerment，brandvaluemultiplication，and application of intelligent technologies，"effectively promoting the integrationof culture，sports，and tourismwhile shapinganinternationalcityimage.However，challenges persist，suchasinsufficient multilingualservicecoverageandlowacceptanceofvoice-based modalities.Recommendationsinclude：1）FormulatingtheShenzhen Standards forLanguage Servicesin Sports Events to define multilingual service protocols：2）Promoting AI translationand 5Glivestreaming technologies toenhance real-time language support; 3） Establishing a quantitative evaluation system（e.g.，expatriate satisfaction metrics） to optimize service efficacy.

Keywords：Shenzhen;Sports Events;Language Services

一、引言

大型体育赛事具有夯实城市形象研究理论、丰富城市形象符号系统和搭建城市形象传播平台等价值1。（剩余7655字）