文化基因视域下县域文旅融合创新路径研究

——以会同县“红色引领·三色共生”实践为例

中图分类号：F592 文献标识码：A 文章编号：1004-0714（2026）02-0112-04

Research on the Innovative Path of County Cultural Tourism Integration from the Perspective of Cultural Genes -Taking the Practice of“red Guidance and Three Color Symbiosis”in Huitong Countyasan Example

YANGYichen （Culture，TourismadiolevisinandSportsureauofHuitongounty3ouihuaHuanina）

Abstract：Based onthe perspective of cultural communicationand regional economics，this study takes Huitong Countyin Huaihua City，Hunan Province，a typical sample of county-level cultural and tourismintegrationintheWulingMountainarea，astheresearchobject，andsystematicallydeconstructsitscultural and tourism development paradigmof“redculture leadingand three color resource symbiosis”.Through field investigations，quantitativeanalysisofdisseminationeffects，andin-depthinterviewswith stakeholders， thisstudyanalyzestheinternal logicofthecounty’simplementationofthefour-dimensionallinkage mechanismof"spatial reconstructionprojectdrivemedia innovationbrandactivation”todecodered genes，trans formecologicalvalues，and regenerate folk culture.Research has found that improving theeffectiveness of county-level cultural and tourismcommunication requires the constructionofa three-dimensional model of “culturalsymbol matrix+sceneexperience upgrade+digitalcommunicationfission”，inwhichthelocalization narrative of IP symbols，the process based dissemination of key projects，and the cultivation of UGC content ecology constitute key breakthrough points.

Keywords：Cultural Genes; Integration and Innovation of Culture and Tourism; Cultural Dissemination; County Cultural Ip;CulturaliTourism Economy

一、引言

在乡村振兴与数字经济双重战略驱动下，县域文旅发展已突破传统“景区经济”范式，转向文化价值深度挖掘与传播效能系统提升的新阶段。（剩余7994字）