全球媒介生态下国际旅游目的地文化形象构建

——以粤港澳大湾区为例

中图分类号：G209 文献标识码：A 文章编号：1004-0714（2026）02-0026-04

Cultural Image Building of International Tourism Destinations Under Global Media Ecology -ACaseStudyoftheGuangdong-HongKong-MacaoGreaterBayArea

LAIDihui

（SchoolofourismndBuiness，GuangzhouolyechicUiversity5483angzhou，Guangdongia）

Abstract：Theculturalimageis thecoreofatourismdestination’sidentity.Under theglobal mediaecology，constructing the cultural image of international tourism destinations is crucial.Mediaecological changesdriven bytheinternetanddigitaltechnologies havetransformedtheconstructionapproach.Taking theGuangdong-Hong Kong-MacaoGreater BayAreaasan example，this study，based on mediaecology theory，exploresconstruction strategies：deeplytapping into traditional and modern Lingnan cultural symbols，leveragingtransmedianarratives torefine symbolicvalues，using social informationstrategies to reduce"culturaldiscount"，andbuildingahierarchical，collaborativecommunicationmatrix.Thesemeasuresaimtofosterdynamicsymbiosiswiththeglobal mediaecology，enhancing thecultural image’sinfluenceandrecognition.

Keywords：Global Media Ecology;Tourism Destination;Cultural Image Building;Guangdong-Hong Kong-Macao Greater Bay Area

旅游目的地形象（tourismdestinationimage，TDI）是旅游学领域持续关注的议题之一。（剩余8102字）