智媒时代网络舆论传播的生态檀变和内容治理

中图分类号：C912.63；G206 文献标识码：A 文章编号：2095-6916(2026)01-0163-06

Ecological Evolution and Content Governance of Online Public Opinion Communication in the Era of Intelligent Media

Wang YukeLiu Jun (College ofArtand Communication,China JiliangUniversity，Hangzhou 310018)

Abstract:Withhedevelopmentofmediaintelligencedrivenbyrtifiialintellgence（AI)，thraofintellgenmedahacter izedbyubiquitousmedia，humanmachinesymbiosis，andautonomousevolution—hasarived.Basedonasystematicliteraturereviewof thecomotationsandfeaturesofintellgentmediaandtheroleevolutionofoineopinionleaders，ndfocusingontetransforatioofo pinionleaders’oles，thisstudyconuctsanindepthanalysisofteologicalevolutioninolinepublicopiioncommunicatred byintellgntmedia.InsponsetoalengsbroughtbyGCasanemering“pinionader”，suchastedversfaoofconicationsubjects，theutomatioofcontentproductio，andteprecisorientedalgoritmicdistrbution，thispaperproposesthecoe strategiesforcontentgoverance:optimizingalgorithmmechanismstoenhancetheleadingpowerofopinionleaders；integratingUGC, PGC,andAIGCtuildadvrsfidommuicatioetwork；ndimprovingthelgaladreglatorystetoreventeholicalisuse.Researchindicatesthatinteeraof inteligentmedia,theroleofopinonleadersisntsimplysurpassdbyIGC；instad，anew pattern of human-machine symbiosis and collaborative evolution is forming.

Keywords:era of intelligent media； online public opinion； ecological evolution; opinion leaders

作为社会情绪的“晴雨表”，舆情一直以来都是社会舆论管控和治理的重要基石。（剩余10360字）