基于新媒体平台的公共图书馆阅读推广服务研究

中图分类号：G252.17：G206 文献标识码：A文章编号：1672-3791（2026）01-0241-04

Research on Public Library Reading Promotion Services Based on NewMedia Platforms

GU Donglin

Hezhou Library，Hezhou， Guangxi Zhuang Autonomous Region， China

Abstract： The rapid development of new media technologies has brought new opportunities and challenges to the reading promotion services of public libraries.At present，public libraries have significant advantages in information disseminationspeed，usercoverage，andinteractiveexperiences，buttheyalsoface practical diffcultiessuchasisuficient content innovation，weak professionaloperations，and dificult resource integration.Toaddresstheseproblems，public libraries can make improvements andadjustments through measures such as building integrated media communication matrices，creating high-quality cultural IPs，optimizing user service experiences，and establishing data-driven inteligent decision-making platforms.Public libraries should leverage the characteristics of the new media era，integrate diverse technological approaches，advancedigital transformation，andachieve innovative development in reading promotion works.

Keywords：New media platforms; Public libraries; Reading promotion services; Digital transformation; User service experience

在数字文明时代，阅读方式与传播形态正经历前所未有的变革。（剩余4915字）