基于旅客画像分析的机票优惠信息精准推荐方法

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中图分类号：F563 文献标志码：A 文章编号：2095-2945（2026）03-0149-04

Abstract：Passengerprofileanalysisisbasedonmultisourcedata，integratingpassengersstaticcharacteristics，dynamic behaviorsandhistoricalpreferencestoacuratelydepicttheirticketpurchasingbehaviorpaterns.Accuraterecommendatioof ticketdiscountinformationusespasengerprofilesandcombinesadvancedtechnologytoprovidepassengerswithpersonalized discount information.Thispaperbuildsanaccurateticketdiscountrecommendationmethodbasedonpassngerprofileanalysis， usesaself-codingnetworktooptimizepassengerprofilecharacteristics，usesamulti-headatentionmechanismtonhanceticket purchasepreferencemodeling，introducesreinforcementlearningtoadjustdiscountrecommendationdecisions，andcombinestime seriesanalysistooptimizedynamicrecommendationstrategies，soastobuildapersonalizeddiscount pushsystemthatcanadapt topassengernedsinrealtime.Practicalengineeringcasesareusedtoverifytheadvantagesofthismethodinfourdimensions： recommendationaccuracyrate，ticketpurchaseconversionrate，discountuilizationrate，andpriceacceptance，helpingthhighquality development of the civil aviation industry.

Keywords：passenger profile; air ticket discount； accurate recommendation; intensive learning;dynamic matching

民航行业票务竞争激烈，用户购票需求呈现高度个性化趋势，价格波动与市场供需影响购票决策。（剩余5103字）