新媒体语境下数字影像艺术对平面设计色彩与审美的影响分析

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AnAnalysisofthe InfluenceofDigitalImagingArtonColorandAestheticsinGraphicDesignintheContextof NewMedia

Abstract：Asthecorecarierofvisualcommunication，graphicdesignhaslongregardedcolorasitssoulelement：itnotonly determinstheoveralltoneofvisualeffectsbutalsoundertakesthefunctionsofinformatintransmissonandemotioalosal. Starting fromthetechnicalcharacteristicsofcolorindigitalimagingart，thispapersystematicallyanalyzesitsinnovative roleinthe expresivedimensions ofcolor ingraphicdesign，discusss its influenceonpublicaesthetic tastes，andreveals the transformationpathofcolor in graphicdesignfrom"staticsymbols"to"dynamicnarrativecarrers"throughempiricalresearch ontypicalcases.Meanwhile，itreflectsonissuessuchascolorhomogenzationandaestheticfatiguedrivenbytechnology.This is of great significanceforgrasping thedevelopment trendof "color-driven innovation"inthe graphic design industryand its adaptability to the times.

KeyWords： NewMedia; Digital ImageArt; Graphic Design;Color Innovation; Dynamic Color;Aesthetic Transformation

0 引言

新媒体技术的迭代，5G、人工智能、虚拟现实推动视觉传播进入数字原生时代，信息载体从纸质媒介转向屏幕终端，传播逻辑从单向输出变为双向交互。（剩余5006字）