色彩心理学在提升博物馆观众参观体验中的应用研究

打开文本图片集

Research on the Application of Color Psychology in Improving the Visiting Experience of Museum Audiences

Zheng Jingshu/School of Historical Culture and Tourism，Heilongjiang University

Abstract：Asacore venue for cultural inheritanceand public education，museums have senaudiences'demands forvisiting experiences shiftfrommereknowledgeacquisitiontodiversifiedpursuitsofemotional immersion，sensorycomfortandcultural resonance. Color psychology provides a novel perspective for upgrading museum experiences. Centering on The Application ofColor Psychologyin EnhancingMuseum Visitors'Experiences，this paperaalyzes thethree coloratributes—hue，value andchroma—andtheirphysiologicalandpsychologicalefects，discussstheuniversalityandculturaldiferenesofcolor symbolism，explores audience needs，andreveals the internal mechanism of“color stimulation-psychological responseexperience enhancement".Finalyitproposes targetedapplicationpaths inexhibitiondesignfromfourdimensions，offering theoretical and practicalsupport for improving the scientificity and humanization of museum visiting experiences.

KeyWords： Color Psychology;Museum;Visiting Experience;Exhibition Design

0 引言

随着社会发展与公众文化需求的提升，观众对博物馆的期待已超越单纯的文物观赏与知识获取，更注重参观过程中的情感体验、感官舒适与文化共鸣。（剩余5049字）