符号叙事视角下非遗色彩在展示空间中的视觉转译

——以潍坊世界风筝博物馆装置为例

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VisualTranslationoflIntangibleCultural Heritage Colorsin Exhibition SpacesfromaSemioticNarrativePerspective： The Case of Installations at the Weifang World Kite Museum

/Zhang Mengmeng/Kyonggi University， Republic of Korea

Abstract：Asintangibleculturalheritagepreservationshiftsfromstaticexhibitionstoimmersiveexperiences，traditionalcolors as visualnarativesymbolsofculturalsymbolism—becomecrucialmediatorsfortranslationwithincontempraryexhibitionspaces， exemplifiedbyteiteinstalationsattheWeifangWorldKiteMuseum.However，existingresearchpredominantlyfocusencraft inovation，withelativelyinsufentexplorationofhowcolorfunctionsasaculuralsymbolwitinspatialarativeloicis studyemploysasemioticherarcicalanalysis methodcombinedwithexhibitionspacecaseobservation，incorporatingBarthes's theoryofsignstructuretotracethetanslationpathwaysofcolracrosstheelevels：fo，symbolism，andnarative.Tefindngs ofervaluableinsightsforvisual expresionandculturalcommunicationinexhibitionspaces，whilealsoprovidingimplicationsfor the contemporary reinterpretation and visualization of intangible cultural heritage colors.

Keywords： IntangibleCulturalHeritage ExhibitionSpace;WeifangKites;Instalation;VsualTranslation;SpatialNarrative

0 引言

色彩作为非物质文化遗产（非遗）重要的视觉设计符号，是非遗文化共识的桥梁并起着积极的作用。（剩余6173字）