数字经济驱动下高职院校电子商务专业数字化转型路径与实践研究

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中图分类号：F252 文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2026.04.045

Researchon the Digital TransformationPathand Practice of E-Commerce Majors in Higher Vocational Colleges Driven by the Digital Economy

SHU Xuli （School ofSupply Chain Management，Ningbo Polytechnic University，Nngbo35ooo，China）

Abstract： The digital economy is profoundly reshaping the industrial landscape， and the e- commerce industry is accelerating its transformationintermsof transaction models，technologyaplications，andindustrial integration，which places higherdemandson the composite abilities of e- commerce talents. However， current higher vocational e- commerce majors generally face challenges such aslaggingcurriulumsystemupgradesandinsuficientalignmentbetweenpracticaltachngndindustryneeds，makingitdificult forthetrainedtalentstomeetthejobdemands inthedigitaleconomy.Againstthebackdropof regionaleconomic development andindustrytransformation，thispapersysematicallyanalyzesthecurrntsituationandchallengesoftedigital transforationof e- commerce majors.Itproposesadigital transformationstrategycenteredon "digitalempowermentandhierarchical progesion" curriculumsystem，supported bya "technology integrationand project-driven" currculum ecosystem，guided bya"scenario integration andabilityprogresson"practicalteacingapproach，andunderpinnedbya"onlineofflineintegrationandprcise empowerment" teacher development model. The aim is to provide an actionable solution for higher vocational e- commerce majors to align with the needs of the digital economy and cultivate digital talents suitable for industry development.

Key words： digital economy; e- commerce major; digital transformation; curriculum system

0引言

当前，数字经济已成为全球经济增长的核心引擎。（剩余6525字）