银龄群体智能养老产品购买意愿影响因素研究

——以对西安市的有关调查为例

打开文本图片集

中图分类号：D669.6 文献标识码：A 文章编号：2095-6916（2026）05-0160-05

Study on the Factors Influencing Purchase Intentions of Smart Elderly-Care Products （SEPs） Among the Silver-Age Group

Taking the Relevant Survey in Xi’ an as an Example

Dong Yichen

（School of Economicsand Management，Northwest University，Xi’ an 710127）

Abstract：Againstthebackgroundofnationalstrategyguidance，localpolicysupprt，andtechnologicaldrive，thedemandforSEPs is growingrapidlyanddiversfying.Tisstudyfocuseson Xian’ssilverage group（aged45andabove），analyzesthedemandforSPs， andusesquestioairedataconductedwithLogisitregressiontoexplorethefactorsinfluencingtheirpurchaseintentionTemainonclusionsaresfllosisttandfosisinlyoceatedinthedoalthoogndfetyprottioilede mandforlifesistanceproductsiselativelystableandhedemandforspeialifecaeandotioalsupportprouctsiselativelylo; second，thepurchaseintentionofSEPsisiuencedbyproduct，marketing，andcogitivefactorsThedegreeofproductintellgdvertisingpomotioanduderstadingofSEsilliiantlyfcttepurcaseitetionofthsilgegoupilec education level，and technological acceptance capability will bring diffrent heterogeneous effcts.

Keywords：SEPs;purchase intention；influencing factors;Logisit regression

近年来，随着我国人口老龄化的加剧，老年人对生活便利性、安全性和健康关怀的需求日益增加。（剩余5711字）