数字赋能西安文旅融合发展刍议

中图分类号：F592.7 文献标识码：A 文章编号：2095-6916（2026）05-0015-05

A Brief Discussion on the Digital Empowerment of the Integrated Development and Communication of Culture and Tourism in Xi'an

Liang Huizhen

（Schoolof Economics，Management，MediaandArt，Xi'anKedagaoxin University，Xi'an710109）

Abstract：Asaancientcapitaloftirteendnasi，Xi’anpoesssrichnddivesehistocalandultualresouesndprofound andvariedfolkcultures.Digitaltechologhasbecomeakeyforceinpromotingteintegateddevelopmentandcommunicationofculture andtourismiXianbyevitaligulualsoucs，ecostuctigtedustralologovatigosumptioxpercdp motingthevalueofthecuralandtourismindustryCurentlyteaiproblemsinthdigitalmpoweentofteintegateddevelop mentandcommunicationofcultureandtourisminXianinclude：thelaginglayoutofdigitalcuuralandtourisminfrastructreadpoor dataharing;spefaldvelopntofalulralIdisuenteavatfaactestusancopletediial nicationsystendiadeqateectivenssofall-doincomunicatio；aimpefectcollbrativegveacehanisdalackof layoutforanindustralchaincosystem；homogezationofdigialexperienceseesnditedadaptabilityofiteractivesicsT solvetheseproblems，fortsshouldbemadtointlyuildahighlandfordigitalculturalandtourisminfrastructure，createindepedent IPsfortherevitalizationoflocalculture，constructanall-domaindigitalcommunicationsystem，strengtenpolicysupportandidustrial collaboration，and innovate user experiences and interactive design.

Keywords：digital technology;integrationofcultureandtourism;Xi'an;communicationpaths；new-qualityproductiveforces

2025年是中国跨入第二个百年的关键之年，也是“十四五”规划的收官之年，数字技术正在加速融入经济社会发展各领域全过程，成为重组生产要素资源、重塑经济社会结构、改变全球竞争格局的关键力量。（剩余8080字）