基于生成理论的剧本杀吸引力研究

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中图分类号：J824；G124 文献标识码：A 文章编号：1004-0714（2026）01-0153

Research onthe Attractiveness of Script Killing Based on Generative Theory

JIANG Liao1，²，XU Yuan2，OUYANG Hong1 （1.Schooli Shenzhen，Guangdong，ina）

Abstract：The evaluation of tourism resources attractiveness is an important basis for the development of tourismproducts.ScriptKillingisatypeofnewinteractivecultural-tourism product，itscoreattraction liesinmulti-level and multi-directional interactions.This paper introduces Deleuze's Generation Theory， analyzestheeffectofthreemajor factors，andexplorestheinfluenceonplayers，soas tounderstand theinternal mechanismof script killing's attraction.The results found that：First， player's“empathy”is the primarykeyfactorthataffectingtheattractivenessofscriptkilling.Second，“generation”playsamediatingroleinempathy，and the generationofdifferent dimensions hasdifferent effects onempathy，among which "time-image”generation'saffectismorenotable.Third，differentcharacteristicsof interactionsalsoaffectthegeneration in different degree.This studytries tounderstand the tourismattraction generation of scriptkillinginaninteractiveperspective，whichisatheoreticalbreakthroughintheevaluationoftraditional tourism resources，and also provides practical guidance for the development of immersive tourism products and the improvement of tourism experience.

Keywords：ScriptKilling；Generation Theory;Attraction

一、引言

旅游资源的吸引力评价是旅游产品开发的重要依据，剧本杀是一种新型的互动性的文旅产品，其核心吸引力在于多层次多方位的互动。（剩余8664字）