湘西苗绣的多维价值阐释及文旅融合创新路径研究

中图分类号：G64 文献标识码：A 文章编号：1004-0714（2026）01-0149-04

Multi-Dimensional Value Interpretationof Miao Xiu in Western Hunan and Research on the Innovative Pathof IntegrationofLiteratureandTourism

YI Weixin'，LIULiping² （1.Scholofdti Planning，Jishou University，427oo，Zhangjiajie，Hunanina）

Abstract：Asa national intangible cultural heritage，Miao Xiuin Xiangxi isan important carrierto record thespecifichistorical andcultural genes of Miao peoplein Xiangxi，recordingthehistorical changes，life imprint，arts and crafts and humanistic spirit of Miao people in Xiangxi，which has highiresearch value and application potential. This study systematically explains the multi-dimensional value of Miao Xiu in western Hunan，and puts forward the innovative path of cultural tourism integration through digital protection， scene reconstruction and brand industrialization，soas to promote the transformation of Miao Xiuin western Hunanfrom“cultural resources”to“civilized capital".The purpose of this paper is to buildadynamic framework of“protection-innovation-sharing”，provide theoretical and practical referencefor theutilization of non-legacy live transmission in ethnic minority areas，and help rural revitalization，cultural selfconfidence and sustainable development achieve the goal in coordination.

Keywords：Miao Xiu，Xiangxi;Value Interpretation；Integration of Literature and Tourism

一、引言

湘西地区是苗族的主要聚居地之一，湘西苗绣作为苗族文化基因的核心载体、苗族传统手工艺的杰出代表，是国家级非物质文化遗产，更因其绚丽丰富的色彩、精湛的刺绣技艺和独特的纹样符号系统，被誉为“穿在身上的史书”，承载着苗族迁徙历史、信仰体系与族群记忆，展现了苗族人民的智慧和创造力。（剩余7957字）