嵌入性视角下红廉文化赋能乡村旅游共同体构建的应然之意与实然之选

——基于四川省的案例分析

中图分类号：S157 文献标志码：A 文章编号：2096-9902（2026）03-0074-05

Abstract：Tobeterpromotethecomprehensivedevelopmentofruraltourism，itisimperativetobuildaruraltourism community.Fromanembeddedperspective，itisnecessryfortheconstructionofruraltourismcommunitiestobeempoweredby thecultureofintegrityandhonesty.Fromtheperspectiveofcognitiveembeding，integratingthecultureofintegrityandhonesty intothegovemanceofthemainsystemforbuildingruraltourismcommunitiestoachieveaninnovative"thre-governance" integratedgovernancemodelisof greatsignficance;adopting measuressuchasinitiating theRedandcleanculture memory mechanismandestablishing theRedandcleanculturefestivallinkagemechanismhasbecomethepracticalchoiceforlayinga solidspiritualfoundationfortheconstructionofruraltourismcommunities.Fromtheperspectiveofsocialembedednes，itis desirabletoenhancetheinternalinterestconnectionandcolaborativecooperationwithintheruraltourismcommunityby embeddingthecultureofintegrityandintegrityintoitsinteralnetwork.Takingtherevitalizationofthecultureofintegritynd integrityasafootholdandbreakthroughpointtoincreasecommoninterestsandexpanddepinterconnectionhasbecomea practical choice for building a new engine for the construction of the rural tourism community.

Keywords：Red and incorrupt culture; rural tourism;collectivism;identity; community

近年来，乡村旅游在我国遍地开花，发展速度之快、形态之丰、样貌之富前所未有，随之带来的经济效益之高、就业机会之多、社会效益之巨极大推动了乡村地区繁荣发展和丰富了城市居民的精神生活。（剩余7923字）