第三方跨境电商服务平台服务质量评价标准化分析

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Standardized Analysis of Service Quality Evaluation for Cross-border E-commerce Third-party Platforms

FANG Yingchen SHI Jin (China Jiliang University)

Abstract:Asanimportantchannelforinternationaltrade,theservicelevelandefciencyprovidedbythird-partycrossborder e-commerce service platforms directly affectthe transactionrate and user experience on the platform.With the continuous expansionof the transaction scaleof cross-bordere-commerce,complex issues are constantly emerging in payment,logistics,datasecurityandotheraspects.The standardizationconstructionofservicequality evaluation for thirdpartycross-border e-commerce service platforms has becomeanecesity for industrydevelopment. Currentlythereare alreadymanystandardsrelatedtoe-commercebothdomesticallyandintermationally,buttheservicequalityevaluation standards for third-partycross-border e-commerce service platforms arerarely mentioned.This paper sortsoutthe existing standards,analyzes thenecessityandconstituent elementsof the standardizationof servicequalityevaluation forthirdpartycro-border e-commerce service platforms,constructs aservice quality evaluation system forthe platforms,and puts forwardsuggestionssuhsintelligence,collaborativecooperation,yamicotizationndaligmntwithiteatioal standards,inorder to promotethe standardization constructionand continuous improvement ofservicequality evaluation forthird-partycrossbordere-commerceserviceplatforms,andprovideideas forpromotingthehigh-qualitydevelopmentof the cross-border e-commerce industry.

Keywords:third-party cros-border e-commerce service platform; service quality evaluation;standardization

0 引言

第三方跨境电商服务平台是沟通世界买卖双方的桥梁和纽带，其服务水平直接影响国际贸易效率和用户消费体验。（剩余8798字）