色彩在平面设计中的情感应用策略

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Abstract： With thecontinuous improvementof social andcultural needs，color，as thecoreelementof graphic design，has increasingly highlighted its value inemotionalcommunicationand visual communication. However，there are stillmany problems incurent graphicdesign practice thatseriouslyrestricttheeffective diseminationof visualinformation.Thestudy systematicallyexplores thedee mechanismsandapplicationrulesofcoloremotionalexpressionbyanalyzing theemotional expresion forms ofcolor in graphic design.Research has shown that the reasonable useofcolors can not only enhance the atractivenessand infectiousness of works，but also beter convey design intentionsand enhance theaudience's experience. Therefore，designersshouldflexiblychoosecolors basedonthespecificneedsofthe projectandthecharacteristicsofthetarget audience，payattentiontothecordinationandrationalityofcolormatching，andcontinuouslyimprovetheirunderstandingand application ability of color psychology， in order to create beautiful and resonant works.

KeyWords：Color;Graphic ArtistDesign;Emotional Application

0 引言

视觉感知作为人类认知世界的首要通道，始终承载着超越物理属性的精神共振。（剩余4866字）