基于用户体验的手机旅游类APP界面色彩设计方法

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Abstract：Withthedeep integrationofmobile internetand the"SmartTourism"policy，travel mobileapps have becomecore tools forusers'pre-tripplaing，in-tripserices，ndpost-tripsharing.Asoneofthecoreelementsofuserexperiencedesign， interfacecolordesigndirectlyaffectsusers'visualperception，emotionalexperienceandusagebehavior.Basedonthtiesof color psychologyandhuman-computerinteraction，thispapergroundedinuserexperiencethoryonductsain-depthaalysis ofthecharacteristicsandcolor needs oftravelappusers，as wellasthecurrent statusofcolordesign in travelapp interfaces. Furthermore，this paper explores colordesign methods fortravelappinterfaces fromthe dimensionsoffunction，emotion， scenario，anddynamicinteraction，imingtoprovidetheoreticaleferenesandpracticalguidanceforehancingtheinteface usability and aesthetic value of travel apps.

Keywords：User Experience;Mobile;TourismApp Interface;Color Design

0 引言

在数字经济时代，我国旅游业正在经历数字化、智能化、个性化的转型深化期，特别是在线旅游用户规模的持续扩大，使移动端的检索行为和订单数量不断攀升。（剩余6974字）