地域文化视域下绵竹年画在赵坡茶包装中的色彩应用研究

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Abstract：Thisresearch，basedontheperspectiveofregionalculturalinheritanceandinnovationexplores theintegration pathanddesignpracticeofMianzhuNewYearpaintings inthepackagingof ZhaoPotea.BothMianzhuNew Yearpaintings andZhaoPoteabelongtothe"ThreeTreasu ofMianzhu"，carrying egionalcultural genes.Meanwhile，Mianzhu New Year paintings feature rich and bright， distinctive colors，which are highly decorative. The research focuses on the combination of form，color and fMianzhu Yearpaintings，systematically ortsoutthecommonalitiesbetween Mianzhu New Year painting and fregional culture，color vision and development needs，and integrates thepackagingdesignpaththatc cultural recognition and market competitiveness，ultimately achieving the dual goals of enhancing the brand value of Zhao Po tea and the dynamic inheritance of Mianzhu New Year paintings.

KeyWords：Mianzhu New Year Paintings;Zhao Po Tea;Packaging Design;Color;Regional Culture

0 引言

绵竹年画与赵坡茶同属“绵竹三绝”，具有丰富的绵竹地域文化。（剩余6683字）