农村数字经济赋能绿色农业技术采纳

——基于服务外包与农户信任的中介效应分析

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关键词：农村数字经济；绿色农业技术；技术采纳；农业社会化服务；服务外包；农户信任中图分类号：F49：F323.3 文献标识码：A文章编号：0439-8114（2026）02-0230-06DOI：10.14088/j.cnki.issn0439-8114.2026.02.034

开放科学（资源服务）标识码（OSID）：

The empowerment of rural digital economy on the adoption of green agricultural technology ： Ananalysis of the mediating effects based on service outsourcing and farmers'trust

CHENYi-qi，XIEWe²，LISha-sha³

（1.InstituteofAgriculturalEconomicsandInformation，YunnanAcademyofAgriculturalSciences，Kunming 65025，China; 2.School of Basic Medical Sciences，Yunnan University of Chinese Medicine，Kunming 65o5oo，China; 3.Chongqing Industry Polytechnic University，Chongqing 401120，China）

Abstract：BasedonsurveydataoffarmersinYunanProvincein2O23，theimpactoftheruraldigitaleconomyonfarmers‘adoption of greenagriculturaltechnologywasempiricallanalyzedandthemediating mechanismsofagriculturalsocializedservicesandfarers'trustwereexplored.Theresultsshowedthattheruraldigitaleconomysignificantlypromotedtheadoptionofgreenagricultural technologiesbyrers，withaolinarharacteristicoficreasingmarginalectsMechanisticallyhedigitalconoyaced adoption willngnesbpromotingteoutsourcingofagriculturalproductionsvices（（e.g.，unifdpstontrol，atersavingiigation）andstrengtheningfarmers'trustintechologiesandservieproviders.Heterogeneityanalysisindicatedthatthisfectwasore pronouncedamong large-scale，high-income，andnew-generationfarmers.Furthermore，policiessuchastheconstructionof highstandardfarmlandandgreensubsidiescouldstrengthenthepromotigefectofthedigitaleconomy.Itwasrecommendedtoeanceural digital infrastructure，innovate "digital + service" models，build trust-based promotion systems，and implement differentiated policies to advance agricultural green transformation.

KeyWords：ruraldigitaleconomy；greenagriculturaltechnology；technologyadoption；agriculturalsocializedservice；serviceoutsourcing；farmers'trust

发展生态低碳农业、强化农业科技支撑、推广绿色生产技术是近年来中央一号文件和《“十四五"全国农业绿色发展规划》持续强调的重点内容。（剩余8552字）