数字经济赋能区域特色农产品电子商务发展研究

——以怀远石榴为例

中图分类号：F724.6 文献标志码：A 文章编号：2096-9902（2026）04-0017-04

Abstract：Withtherapiddevelopmentofthedigitaleconomy，rurale-commercehasbecomeanimportantenginetopromote ruralrevitalization.Focusingonthedevelopmentofe-commerceforregionalspecialtyagriculturalproductsunderthewaveof digitaleconomy，taking Huaiyuanpomegranateindustryasatypicalcase，bysortingoutthedevelopmentstatusandpractical diffcultiesfacedby Huaiyuanpomegranatee-commerce，itisfound thatthedevelopmentofHuaiyuanpomegranate e -commerce haslowproductstandardizationandlimitedoperatingapabilities，lackoftalents，andinsuficientlogisticseficiencyBasedon this，thisstudyproposescountermeasuressuchasoptimizingthevarietystructure，strengthening brandmarketing，promotingthe cultivatioofcommercetalents，andimprovinglogisticsinfrastructureconstruction，inodertoprovidereferenceforhedigital economy to empower the high-quality development of e-commerce forregional specialty agricultural products.

Keywords： digital economy；specialtyagriculturalproduct; Huaiyuanpomegranate;e-commerce;rural revitalization

数字经济已上升至国家战略高度，政府持续出台了一系列鼓励政策以促进数字基础设施建设，推动产业数字化转型，这为数字经济在各领域的落地生根营造了良好的政策环境。（剩余5780字）