数字技术应用对零售企业绩效的影响机制研究：一个链式中介效应模型

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Research on the Influence Mechanism of Digital Technology Application on FirmPerformance：AChainMediationEffectModel

LI Xiangqian， ZHANG Mengru， HUANG Li （School ofBusiness，Anhui University of Technology，Ma'anshan 243oo2，Anhui，China）

Abstract：Basedonresource-basedtheoryanddynamiccapabilitytheory，thearticleconstructsatheoreticalframeworkofthe impactofdigitaltechnologyaplicationonfirmperformance，andanalyzes theintrinsicmechanismoftheroleofbusinessmodel anddynamiccapabilitybetwnthem.ThroughanempiricaltestonthedataofA-sharelistedcompaniesintheretail industryfrom 2013 to2020，theresultsfoundthatdigitaltechnologyapplicationhasasignificantpositiveimpactoncorporateperformance;businessmodel has apartiallymediatingrole btween digital technologyaplicationandcorporateperformancedynamiccapabilityhas apartiallymediatingrolebetweendigital technologyapplicationandcorporateperformane;businessmodelanddynamiccapability inthe businessmodeland dynamiccapabilites playachainmediatigrole inthe mechanismof the effectofdigital technology application on firm performance.

Keywords： digital technology application; business model; dynamic capabilities;enterprise performance;chain mediation

一、引言

2021年12月国务院发布了《“十四五”数字经济发展规划》，要求以数字技术与实体经济深度融合为主线，加强数字基础设施建设，协同推进数字产业化和产业数字化，赋能传统产业转型升级。（剩余11251字）