乡村全面振兴背景下藏族赛马节品牌建设研究

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关键词乡村全面振兴;藏族赛马节；品牌建设中图分类号F327.8文献标识码A文章编号 0517-6611（2026）03-0255-04doi：10.3969/j.issn.0517-6611.2026.03.048

开放科学（资源服务）标识码（OSID）：

Researchonthe Brand ConstructionofTibetan HorseRacingFestival Under theBackgroundof ComprehensiveRural Revitalization FENGZi-jian，ZHUYa-cheng²，ZHANGQing（1.ScholofPhysicalEducation，WuhanIstituteofioenginering，Wuhan，Hubei 430415;2.ScholofPhyscalEducatio，XizangMinuUniversity，Xiayang，haaniO823.PhsicalEducationTeachngepart， Yangling Vocational and Technical College，Yangling，Shaanxi 712100）

AbstractBystematicallmploingaangeofrseachmethodologies，udingliteraturervie，storicalalysis，gicalang， andfeldivesigatiovuiaeistiglgsdtaltiiafaelotofa racingfestivalertackgoudofompesieuravialzaioeealydetieistofroheoreicalisis practicalguidanceforehaningthbrandingoftefestival.Tesearchsowedthatunderthebackgroundofthecomprehensiealevitaliztiontufadosucfaocgtiliedicaitiduiectiaig tionaleodadsaltiducitdetidisityit condensingcomunityonsesusandtiinguralgoveanceitiscoducivetooadeningthhanelsoficoeincreaseadroving thewelbeingfesndrdsntteetitlsocseaandawaresndlggingop-velsigdageis solidfiedandeulualoeisoteavatedogbadomaislocedndatiomuatiofecad goverancedilmaaditioaladmodetsioibalance;trandetesioiseakndedgrofidustralitegatioisi edInviewofsitsoosdtoeadatcaaesdpro-veiseecoingthg alcultureandosrucitadagoseci;eakthogtsofadoucatiodpoettie fnarrtieommuiatio;ovatigbandgoveanceodetoalanetraditioalandodeotradictios;xtenderadindusty chain and deepen the integration of sports and tourism industry.

Key WordsRural comprehensive revitalization ;Tibetan horse racing festival; Brand building

习近平总书记在党的二十大报告中[1指出：“全面建设社会主义现代化国家，最艰巨最繁重的任务仍然在农村。（剩余8472字）