“双碳”背景下高校绿色双创教育模式研究

——基于计划行为理论

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中图分类号：G647.38 文献标识码：A doi：10.3969/j.issn.1672-2272.202511040

Research on Green Innovation and Entrepreneurship Education Model in Universities Under the Dual Carbon Context：Based on the Theory of Planned Behaviour

LuKeru，Yuan Mengyi，Yue Xiaopeng，Su Na （Hangzhou Dianzi University Information Engineering College，Hangzhou 3113O5，China）

Abstract：Against the backdrop of the "dual carbon" goals，higher education institutions face new opportunities and challenges in integrating "innovation" with "green" in their innovation and entrepreneurship education.By selecting students from an applied university as the research subjects and employing the Theory of Planned Behaviour to construct a hypothetical model of influencing factors for green innovation and entrepreneurship behavior，this study explores the impact of green innovation and entrepreneurship education in universities on student entrepreneurship.The results shows that attude and perceived behavioral control have a positive impact on students green innovation and entrepreneurship behavior intention，while the path coefficient from subjective norm to behavior intention does not reach a significant level. The green innovation and entrepreneurship behavior intention is positively correlated with the green innovation and entrepreneurship behavior.On this basis，combined with the behavioral characteristicsof "Digital-Enabled，Value-Embedded，Community-Drivenand Experience-Oriented"of Generation Z，the "DVCE" model of green innovation and entrepreneurship education is proposed.It includes a digital ecosystem covering data base，information base and case base；a green innovation and entrepreneurship incentive system embedded in credits and tracks；a professional and crossborder green innovation and entrepreneurship community；laboratories，practice platformsand internship bases emphasizing immersive experiences.This model is both innovative and feasible，and providesa theoretical paradigm and action guide for the cultivation of high-quality green innovation and entrepreneurship talents.

Keywords：green innovation and entrepreneurship education；dual carbon goals；theory of planned be haviour；generation Z

0 引言

年规划》提出，“优化创新创业创造生态”，对于推动创新驱动发展战略意义重大；“构建生态文明体系”则是实现《中华人民共和国国民经济和社会发展第十四个五“绿色青山就是金山银山”的关键路径。（剩余11778字）