突围“景观社会”：青年反消费主义媒介实践与身份重构研究
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中图分类号：C913.5 文献标志码：A 文章编号：1674-2346（2026）01-0097-07
Breaking Through the "Society of Spectacle "： A Study on Youth Anti-ConsumeristMedia Practices and Identity Reconfiguration
JIANG Siting YANG Yanyong （ZhejiangFashion Institute of Technology，Ningbo，Zhejiang 315211，Chia）
Abstract：TheresearchwasconductedwithinthemainresearchfeldoftheDoubangroup“Don'tBuy|Anti-ConsumerismRebels”， andselected3Oyoungmemberswithhighpostingfrequencyandnumerousrepliesastheresearchsubjects.Throughthemethod ofnetworkethography，theresearchexaminedtheyoungpeople'santi-consumeristpractices.Thefindingsareasfollows：Firstly youngpeople'santi-consumeristmediapracticespresentathree-dimensionalinteractiveformof"cognition-practice-institution"， breakingthroughthebinaryanalysisframeworkof"consumption-resistance".Secondly，thecircularmechanismof"ognitivereflection-performanceverification-emotionalreinforcement"enablesyoungpeopletorestructuretheiridentityfrom"consumers"to "creatorsoflifemeaning"，promotingthetansformationfromindividualawakeningtocollctiveidentification.Thirdly，thetwo externalfactorsofplatformesistanceexplorationadintergenerationalculturaltransformationasimportantboundaryodiions， notonlyconstrainedtheeffectivenessofresistancebutalsoexpandedtheactionspaceofyoungpeople.Theresearchrevealedthe complexmechanismofyoungpeople'santi-consumeristmediapracticesandidentityreconstructioninthedigitalera.Youngpeople achievedabreakthroughinthe"societyofspectacle"throughtheirownpractices，providingtheoreticalinspirationandpractical paths for the dissemination of sustainable consumption culture.
Key words：societyofspectacle；anti-consumerism；media practice;identity reconfiguration；online ethnography
问题的提出
法国思想家居伊·德波在《景观社会》中指出，在现代社会，虚假的景观世界逐步统治整个社会生活。（剩余6897字）