基于Kano-QFD模型的县域固定资产投资项目谋划需求分析研究

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Research on Planning Requirements Analysis of County-Level Fixed Asset Investment Projects Based on the Kano-QFD Model

WEI Guangrong 1.2

（1.College of Mechanical Engineering，Guizhou University，Guiyang 55O025，China; 2.Development and Reform Bureau of Songtao Miao Autonomous County， Tongren 5541Oo，China）

Abstract：To improve the planning precision of county-level fixed-asset investment projects，a hybrid Kano-QFD model is constructed.Taking the comprehensivelandconsolidation project in County Sas a case study，adopting methods including field interviews and literature research.The demands of five major stakeholders—governments，financial institutions，project implementingentities，third-partyagencies，andthepublic—aresystematicallyidentified.Fourteendemandsareclassified into fourcategories，namely must-be，one-dimensional，atractive，and indifferent，and the optimized demands are mapped into project functional requirements.A“demand-function” house of qualitymatrix is established by means of Quality Function Deployment（QFD），from which three core functions—fiscal revenue growth，debtresolution，andoperational cash flow generation—are derived.Itissuggested thatfuture project planing should focus on threecore functions andthe nine main functions，conduct dynamic tracking of policy and market changes，optimize the demand list continuously，and improve the project function system diagram，so as to further increase the success rate of project planning and application for fixed-asset investment.

Keywords： fixed-asset investment project；planning and application；requirement analysis；Kano-QFD model

0引言

固定资产投资是区域经济增长的核心引擎，其规模和结构直接影响地方经济的发展质量和速度[1]。（剩余6077字）