基于TAM-TOE框架下建筑业数字技术采纳行为研究

打开文本图片集

Research on the Adoption Behavior of Digital Technology in the Construction Industry Based on the Framework of TAM-TOE

ZHANG Yong ZHANG Jinghan YU Hailing (School of Management，Xi'an Universityof Architecture and Technology，Xi'an 71OO55，China)

Abstract:The digital transformation of theconstruction industryisan inevitable development，and theadoption of digitaltechnologyis the prerequisite fordigital transformation.Therefore，basedontheframework of TAM-TOEintegration，theadoption behaviorof digital technologyintheconstruction industryis studied.Thetheoretical modelof digital technologyadoptionisconstructed，andtheexternal variablesafecting theadoptionof digital technology inthe construction industryare determinedfrom the three dimensionsof technology，organizationand environment，and hypotheses areput forward from theaspects of perceived ease of use and usefulness，adoption intentionand adoption behavior.Theresults show thatthe traditional construction industryshould consider the keyfactors of technology，organizationand environmenttopromotethedevelopmentofdigital technologytoformulatemore efectivedigital transformation strategies.

Keywords: digital technology adoption；TAM-TOE； construction；adopt behavior

0引言

续发展，迫使企业通过数字化转型提升竞争力[1]数字经济背景下，数字化转型已成为各行各业发展的必由之路，数字技术在建筑业的应用亦不断深化。（剩余11238字）