乡村振兴背景下江苏农产品品牌营销策略创新研究

——以“南京雨花茶”为例

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关键词乡村振兴；农产品品牌营销；南京雨花茶；营销策略

中图分类号F323.5文献标识码A

文章编号 0517-6611（2026）07-0250-05

AbstractAgast tebckdropofruralrevitalizationtebrandmarketingofagicuuralproductshaspaedasignifcantroleindrivingthe developmentofJiangsu’suralonomyHoweverterearestilsoeisuswittebandmarketigstrategiesforJiansu’sgicultural products.Thereforsdoalvialatiosatespodctsaepthudusigodarkigpbf Jiangsu’aluctsstltfadkifo’alodctol outaSWOTaalsentsatusofJas’scalpodctbadarktigntigthgthsaks ties，andthreatsinitsandmaketigstrategis.Ontisbasisombindwitasestudyof“njgYuuaTa”，awel-noalal productinJiangsutepaperpropossiovativepathsforthebandmarketingstrategiesofJiangsu’sagiculturalproductsunderthebackground of rural revitalization.

Key wordsRural revitalization;Agricultural product brand marketing;Nanjing Yuhua Tea;Marketing strategy

随着近几年经济的快速发展，人们的生活水平也得到了显著提高，消费者对农产品的品牌、品质、安全性的关注度不断增强，其需求也逐渐从数量等方面转向了更重要的质量。（剩余8921字）