TOE框架下山区农村科技需求采纳困境与对策

——以张家界市农村地区为例

打开文本图片集

关键词TOE框架；技术采纳；信任路径依赖；外部赋能中图分类号F323.3文献标识码A文章编号 0517-6611（2026）07-0234-06doi：10.3969/j. issn.0517-6611. 2026. 07. 043

AbstractTakingZhangjiajieCitymoutainousrgiondistingusedbyitsuniqueintegrationfagricultureandtourism，asasestudy， atechnologyorganzatioenviroent（TOE）analyticalframeokwasostructedoughregressioanasisfureydataaddepth interviews，thdfdeantssiglol’ilgstdotstidolaiovi ingsrevealedthatrs’dotiowilingsebisproouced“trustbdpatepedec”：elatioaltrust，artiularlyoulo callmededodersssalalstfocaschilessreissoftelo mentiititisngsriallapciyoeagfullbddipreislalstetwsAtoel， “perceivedcosts”and“stabilityofarketchanels”constitutethfoundatioalpilarsunderpinngfarmers’adoptiondecisios.Furternalysisdemonstratedtatinghlyelatioalietisoialapialeertseisieencotolodoptioaadi tionaldrivers，ikeiualanapialdalfrsutuedingosesis，sddvocedadiht scienceandtchologextensioninmoutaousruralareas：fromconventioal“technologypromotio”towarddeliberate“trustcultivation”. Toinsitutioaltrusoreeabler，tesudypropostetablshntofcertifd“LocalTecicalOfc”sytem.Ifuh omendsan“invertedpaid”mpoweentodeltosureprecisealigentandfcientdeploentofextealsoueslogsidea “ful-cycleadoption”guaantehsigndtolarrs’omics.Cltiely，emeasusitrovideactable policy guidance for rural revitalization in analogous regions.

Key wordsTOE framework;Technology adoption;Trust path dependency;External empowerment

中国科协第十一次中国公民科学素质抽样调查结果显示，2015—2020年，中国公民具备科学素养的比例由 6.20% 提至 10.56% ，提升幅度较大。（剩余8907字）